Soaky was the name of a brand of bubble bath produced by Colgate-Palmolive. The product was referred to as “The Fun Bath” on its label and was targeted at young children.
Soaky’s major selling point was that the bottles could be reused as toy figures once the contents were used up. The brand’s mascot was a young boy named The Soaky Kid.
Soaky was the name of a brand of bubble bath produced by Colgate-Palmolive. The product was referred to as “The Fun Bath” on its label and was targeted at young children.
Soaky’s major selling point was that the bottles could be reused as toy figures once the contents were used up. The brand’s mascot was a young boy named The Soaky Kid.
The product’s popularity peaked in the 1950s and 60s, during which time Colgate-Palmolive was able to secure licenses to use popular Disney and Warner Bros. cartoon characters to sell Soaky. These included, but were not limited to, Bugs Bunny, Casper the Friendly Ghost, Mickey Mouse, Pluto, Bullwinkle J. Moose, and The Chipmunks.
Colgate-Palmolive even went as far as to release a special promotional greeting card featuring the Chipmunks that doubled as a playable record. The combination of the promotional methods led the product to take a large share of the children's bath products market.
Colgate-Palmolive Soaky Bubble Bath
Porky Pig and Donald Duck TV Commercial.
Compiled by Dr. Neil Gale, Ph.D.
